In 2020, my husband and I left Sydney for Byron Bay, seeking a life closer to nature and away from the pace of city living. After years of working with some of Australia’s most iconic fashion brands, I felt a deep desire to create something that truly inspires me.

In September 2021, in the midst of COVID lockdowns, LILLY PILLY was born. With the support of a small circle of incredibly talented and supportive friends, we began the journey of building a brand that is close to our hearts.

It wasn’t always easy. Through countless trials and errors, long nights, tears and sweat, we have grown into a confident brand that delivers gorgeous collections to our customers and community season after season, making a positive impact to our people and planet.

I am endlessly proud of our team - a group of passionate, strong and talented individuals. Together, we have become a family, forever learning, inspiring and lifting each other up.

To our beautiful LILLY PILLY community, thank you for your unwavering support. You never stop inspiring us.

With love,
Wendy L. Dunne, Founder